BACK TO PROJECTS
PROMOTIONAL CAMPAIGNS
PRODUCT OFFERING
SOCIAL PRESENCE
HYPRPHONIC IS A D2C STREETWEAR BRAND I FOUNDED AND CONTINUE TO OPERATE. ALL PRODUCTS, DESIGNS AND CAMPAIGNS ARE COMPLETELY CREATED BY MYSELF. THE PROJECT BEGAN AS A RESPONSE TO WHAT I WANTED TO SEE AS A MAN INTERESTED STREETWEAR FASHION. I OFTEN LOOKED FOR FEMININE AESTHETICS PUT IN MASCULINE PACKAGES. I ENJOY THE MUSIC + PARTY FOCUSED VISUAL IDENTITIES THAT BRANDS LIKE HEDKANDI ILLUSTRATE, AND ARTISTS LIKE DANNI MINOGUE PUT A SOUND TO. INSPIRED BY THESE TWO COMPONENTS AND MANY MORE, HYPRPHONIC IS MY OUTLET TO CONTINUE THE CREATIONS OF WHAT I LOVE TO CONSUME. THE BRAND IS AN OUTLET FOR ME TO EXECUTE FULL CREATIVE CONTROL. HYPRPHONIC IS A UNIVERSE, AND I TAKE PRIDE IN BEING ITS CREATOR.
HYPRPHONIC
PROJECT 001: FOUNDER, CREATIVE DIRECTOR, DESIGNER, PHOTOGRAPHER
HYPRPHONIC
HYPRPHONIC IS A D2C STREETWEAR BRAND I FOUNDED AND CONTINUE TO OPERATE. ALL PRODUCTS, DESIGNS AND CAMPAIGNS ARE COMPLETELY CREATED BY MYSELF. THE PROJECT BEGAN AS A RESPONSE TO WHAT I WANTED TO SEE AS A MAN INTERESTED STREETWEAR FASHION. I OFTEN LOOKED FOR FEMININE AESTHETICS PUT IN MASCULINE PACKAGES. I ENJOY THE MUSIC + PARTY FOCUSED VISUAL IDENTITIES THAT BRANDS LIKE HEDKANDI ILLUSTRATE, AND ARTISTS LIKE DANNI MINOGUE PUT A SOUND TO. INSPIRED BY THESE TWO COMPONENTS AND MANY MORE, HYPRPHONIC IS MY OUTLET TO CONTINUE THE CREATIONS OF WHAT I LOVE TO CONSUME. THE BRAND IS AN OUTLET FOR ME TO EXECUTE FULL CREATIVE CONTROL. HYPRPHONIC IS A UNIVERSE, AND I TAKE PRIDE IN BEING ITS CREATOR.
Overview:
Art Direction:
THE HYPRPHONIC WORLD IS COHESIVE, BUT LEAVES ROOM TO GROW. THE PRODUCT LINE CONSIDERS TWO MAIN CATEGORIES OF SELLER: SOMEONE WHO WANTS THEIR SHIRT TO SPARK A QUESTION, AND SOMEONE WHO WANTS TO FEEL “IN THE KNOW.” WHAT IS “THE KNOW”? THE HYPRPHONIC PARTY. THE IMAGERY LEANS INTO THAT ENERGY, WITH MOVEMENT, DRAMA, COLOR, AND A BIT OF IMPERFECTION. IT SHOULD FEEL LIVED IN, NOT STAGED. EVEN THEN, NOTHING IS ACCIDENTAL. LIGHTING IS SHARP AND MODERN, STYLING IS INTENTIONAL, AND EVERY IMAGE HOLDS A HIGH STANDARD WHILE KEEPING THAT RAW, IN-THE-MOMENT FEEL.
BRODY LYONS