



This is one of the most time-consuming challenging works I have created. I wanted to create a menu remodel for a restaurant, and I took the ultimate challenge by picking a sushi restaurant with an overwhelming abundance of items. I was inspired by the bright, fun colors of 90s Harajuku culture, a perfect match for a youthful, fun Japanese restaurant. I did my best to keep things bright and exciting, without compromising readability and functionality. I ended up pitching this design to Fuji 72, and while it was not the financial decision best for them at the time, it taught me how designing is not only about profit but growth.